Plot 47A

Words on design and life by Cassie McDaniel

October 2011

October 28, 2011

Branding Potential

In moving from small agencies to a very large one (there are 14,000 employees within the three hospitals that comprise University Health Network), I’ve been thinking about the massive potential for branding that organizations have within their own network. At my mandatory orientation there were probably 50 (maybe 100?) new employees and each of us - Read More -

October 20, 2011

The Human Factor

My first big project out of college was for Duracell. I worked for a small start-up in England and we were tasked to build a microsite to promote Duracell’s partnership with a camera company. I was thrilled, intimidated, even smug about having a well-known brand almost entirely in my hands. There was something enchanting about - Read More -