Plot 47A

Words on design and life by Cassie McDaniel

November 2011

November 25, 2011

Where are healthcare’s big ideas?

Last weekend I attended (as an observer) Startup Weekend Toronto, a 54 hour event that takes place in over 123 countries in which all kinds of people pitch startup ideas. Those who pitch subsequently try to launch a business with a team made of people also participating in the event. The catch is that on - Read More -

November 18, 2011

Koko’s Big Mistake

Koko is a gorilla, you may know that already. You may also that Koko speaks with her hands, much like I do, much like all designers do. At the end of this video, Koko does something interesting. She makes a mistake. Watch this: Instead of signing “drink” and “more” in two concurrent steps (as humans - Read More -

November 11, 2011

The Trouble With Acronyms

Last week I touched on my frustration with acronyms* abbreviations. * As it turns out, acronyms are a more specific form of abbreviations and are pronounced as one word, like NASA or IHOP. For accuracy’s sake I’ll stick to the all-encompassing word abbreviations. Anyway. This week it remains a running theme. Tuesday I attended a - Read More -

November 4, 2011

Pharmaceutical design

“The establishment of the pharmaceutical industry, especially in the mid-20th century, played a significant role in the evolution of graphic design and advertising.” The above quote comes from a current design show at Cooper Union in NYC (running until Dec 3, 2011) called PHARMA featuring some work of Herb Lubalin (also Paul Rand, Aldo Calabresi, - Read More -