Plot 47A

Words on design and life by Cassie McDaniel

January 2012

January 27, 2012

A critical review: The Eatery

Working at an academic, non-profit institution means my team has no imperative to make money on what we build. Whether it is to our gain or detriment is up for debate, but we never talk about advertising, revenue, and rarely mention marketing. That we mostly ignore the B word (budget) during production is a refreshing - Read More -

January 20, 2012

Walking into a hospital: 20 Design Challenges

For anyone who doesn’t regularly spend time in a hospital, walking into one is challenging. You imagine everyone you see is a doctor or a nurse striding confidently toward a patient to, oh I don’t know, save someone’s life, their elevated status making you feel small and inconsequential. At every corner are stands with old - Read More -

January 13, 2012

Big issues facing mHealth’s ‘thrilling, disruptive potential’

I’m utterly hopeful about all the attention mobile health has been receiving in the news lately, I really am. The latest to grab my attention was this Fast Company article, “As Smartphones Get Smarter, You May Get Healthier: How mHealth Can Bring Cheaper Health Care To All” by Adam Bluesmen. Note: See other things I’ve - Read More -

January 6, 2012

Looking Forward, Looking Back

I am a goal setter, always have been, so the idea of making resolutions as an acceptable activity appeals to me greatly. This week, fresh back at work, I hunkered down with paper and pencil and burned this question into my mind until it no longer made sense: What do I want from the healthcare - Read More -